Layout Affects Shopping
We often don't look around our grocery store. We shop, but don't necessarily see how the layout affects our choices. Tim Warrington wanted to see how different grocery stores affect shoppers. He found big differences in layout, aisle size, kinds of products and number of brands that various stores carry. He liked the informal way that the Farmer's Market displayed fruits and vegetables, as well as the large variety. "There were vegetables and fruits I had never seen before, but that made me want to try some of them." He also liked the fish market, which let him use a plastic bag to select his fish rather than having it selected by the counter personnel.
He looked at a store that focuses on fresh and organic and liked their bakery. He felt that the more stylized produce displays left him feeling that the store was too interested in displays, and not enough in varieties. He also noted that the fruits were less blemished, which he thought was likely what the shoppers expected. He liked the large display on a salad bar, but was unable to shoot there as store personnel asked him to put his camera away.
He also went to a store that specialized in their own brands, and was intrigued by things like Mahi-Mahi burgers which were displayed more prominently than the frozen fish at other stores. He noticed that the narrow aisles tended to get people talking to each other, comparing products as they shopped or waited in line to check out.
All in all, he enjoyed the trip and came away thinking that he really hadn't thought much about how different grocery stores can be. "I realized why some people go here for some things and there for others."