TVs Deliver Energy Savings and New Features to Consumers

TV on display

TVs Deliver Energy Savings and New Features to Consumers

TV manufacturers have found that they do not have to choose between offering energy efficient TVs and offering the latest new features to consumers. A recent study released by the Consumer Technology Association made a number of promising conclusions about the evolution of TV technology.

Today’s televisions are consuming less energy and saving consumers more money - even as TVs increase in screen size and add new features. The study found that LCD TVs from 2015 consume 76% less energy (by screen area) than they did in 2003, costing consumers on average only six cents a day.

Decreasing Energy Consumption Lowers Costs

In America, televisions use about 50 billion kWh of electricity per year, about 4% of U.S. residential electricity consumption. This costs households about $6 billion per year, translating to costing the average home just over $50 per year to power 2.5 TVs. Televisions consume more energy than other consumer electronic, and because of this it is important to study trends in device power draw.

According to the study, TVs' declining energy consumption largely stems from improvements in lighting technology and its operation. In particular, backlight dimming is reducing the power needed to display high-resolution images. Additionally, energy efficient features such as Automatic Brightness Control, which dynamically adjusts screen brightness in response to indoor lighting conditions, have become more common. Automatic brightness control was found to be present in about half of larger TVs (42+ inches) since 2008.

The report confirms that voluntary, market-driven initiatives, such as Energy Star, have been most effective in promoting energy efficiency while also keeping up with the rapid pace of innovation. Today, more than 80 percent of the TVs sold in the U.S. satisfy the Energy Star program's increasingly stringent voluntary efficiency requirements. In 2017 the EPA updated energy star TV standards, focusing on implementing Automatic Brightness Control to increase adoption of this energy saving technology.

Gary Shapiro"The declining energy use by today's TVs - which have bigger screens, more lifelike pictures, sharper resolution and are more capable than ever - is a major environmental success story," said Gary Shapiro, president and CEO, CTA. "Tech innovation is making our favorite products thinner, lighter, faster, smarter and more energy efficient. And this study shows how our industry provides the latest and greatest tech to consumers, while remaining committed to increasing environmental sustainability."

Doug Johnson"Industry innovation continues to be the greatest asset we have to advance the energy efficiency of our tech devices," said Doug Johnson, vice president of technology policy, CTA. "And television manufacturers deserve enormous credit - their ingenuity and commitment to making more energy efficient products is cutting our power consumption, reducing greenhouse gas emissions and lowering consumers' energy bills."

About the Consumer Technology Association

The Consumer Technology Association (CTA) acts as a catalyst for consumer electronic development by accelerating growth and innovation. CTA also impacts members through market research and by establishing standards, shaping the industry at large. The association provides a platform that unites technology leaders to connect and collaborate, while advocating for entrepreneurs, technologists and innovators who mold the future of the consumer technology industry.