Sponsor

Our CommitmentSponsored Content |  Content Marketing | Our Process

OUR COMMITMENT

Getting Your message effectively:

  • To the audience that you seek,

  • With the fewest investment of your company’s dollars and time.

Break through the noise with a consistent, targeted, and wide-reaching campaign.

Measure the effects of your marketing dollars with email, polls and other feedback directly from readers.

Avoid ad-blockers by providing information that people want and need.

Sponsored Content go>

  • žContent we write – with a sponsor – published in multiple outlets.
  • STORY: 1 sponsor
    • 'How to’, best practices, 6 steps:
  • ARTICLE: multiple sponsors
    • Overview of policy, finance or technology:
  • žUnder our logo

žContent Marketing go>

  • Written by us for a client
  • Distributed by us as the client or by the client
  • žUnder client’s logo

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SPONSORED CONTENT

Advantages of Sponsored Content

Sponsor Levels

Who Reads The Green Economy

žCredibility: 

Over 175 media outlets picked up our stories over 3,000 times

  • Business news aggregators.
    • A.M. Best
    • Daily Bulletin City 
  • National Press
    • CBS
    • NPR
    • FOX
    • United Press Intl’
  • National Print & Online
    • ƒBoston Globe
    • ƒHouston Chronicle
    • ƒMiami Herald
    • ƒSan Francisco Chronicle
  • Business Information Services
    • ƒBeyond the Dow
    • Int’l Business Times
    • ƒMoney Watch
    • MoneyShow.com
    • ƒValue Investing News
    • ƒOil & Gas Financial Journal

Experience

  • Business development & marketing expertise selling strategic investments for capital projects.
  • Established relationships with leaders who have fiduciary responsibility for pensions and other public interest funds.
  • žWriters, designers, editors trained in explaining complex science, technology and finance to a lay person.
  • žWorking with publishers like McGraw-Hill and CRC press.

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Previous Client List

(Creative Direction & Production | partial list)

žBayer Pharmaceuticals
žChevron 
žCitiCorp
žePeople
žFujitsu/GTE
žGymboree
Genentech 
žHelen Keller International
žLA Cellular
Levi Strauss
žLextronix/Grundig

Lipstream
žLucent Technologies
žMirapoint

NBC Sports
žOakland A's

žOracle 
žQuixote Corporation
žSan Francisco Ballet
žShaklee Products
žSpirent Communications
žSprint
žSyntex Pharmaceuticals
žTouchstone Pictures
žUMDNJ
žUSC (Univ. Southern CA)
žWells Fargo
žXerox PARC

 

Content Marketing

Explaining Valuež

  • No one knows as much about a company’s products and services as the company.
  • žA perceived niche – a highly specialized and sophisticated market – can mask the need for a simple story that creates and extends a unique competitive edge.
  • žTelling that story is our business.

Capital purchases are made by teams

  • The decision to purchase starts anywhere.
  • Each team member has their own:
    • Motivation
    • Criteria for credibility
    • Media preference

 

Rates

  • žSenior Project Manager -- $125
  • žCreative Director-- $125
  • žReporter / Editor / Art Director -- $90
  • žArt Director -- $90
  • žSocial Media Director -- $75
  • žCopy editor -- $75
ž

Other – Bid

  • Audio | Video | Animation
  • Web Design | Architecture
  • Web Messaging
  • Reprints | Direct Mail Printing | Fulfillment

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OUR PROCESS

  • žOur services are based upon two uniquely connected ideas: custom teams and single-point management.
  • žWe are committed to delivering expert communication services to companies of every size.
  • žWe never compromise on the quality of our deliverables or hide behind meaningless jargon.

I. Every Project is Uniquež

  • We listen
    • Interviews
    • Review corporate materials & competition
  • žResearch Audience
    • Demographics
    • Preferences
  • žDevelop
    • Messaging that works
    • Media choices
  • žReport
    • Share with client’s team
    • Revise

II. Create Team

  • žDevelop budget & schedule.
  • žDevelop team
    • Expertise in specific markets
    • The right talent for each project
  • žVersatility of Team
    • Scalability to meet a variety of timescales
    • Ability to work with your choice of vendors

žIII. Develop & Deliver

  • Present final designs for approval
  • žRevise or Sign off
  • žRoll-out approved campaign
    • Manage print
    • Develop HTML prototype
    • Finalize video/animation
    • Manage social media
    • Post for Google Adwords
    • Distribute to news wires

IV. Evaluate & Report

  • žReview available metrics to evaluate campaign effectiveness
  • žReview current project in relation to greater company goals
  • žProvide alternatives for increased visibility
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