Super Bowl Targets Football's Eco-Friendly Fan Base
The 2013 New Orleans Super Bowl Host Committee plans to make the Super Bowl as environmentally friendly as possible by engaging fans in a friendly competition to see which NFL city has the most eco-friendly fan base. One lucky fan and a guest will win tickets to the Super Bowl.
"The Geaux Green game provides a unique opportunity to reach millions of people and show them how individual actions can make a big impact on the environment," said Katie Mandes, vice president for community engagement at C2ES and director of Make an Impact.
Participants in the Geaux (pronounced Go) Green game pick their favorite NFL city, then select "green" commitments they want to make from a list of actions to reduce their energy use and environmental impact. The initiative will track results to show which NFL city has the most eco-friendly fan base. Everyone who completes the pledge will be entered into a Jan. 10th drawing for two tickets to the Super Bowl, roundtrip airfare and hotel accommodations, compliments of the Host Committee.
"The 2013 New Orleans Super Bowl Host Committee is committed to making Super Bowl XLVII a fantastic experience for fans as well as an event that provides long-term benefits for the community and the environment," said Jay Cicero, executive director of the Host Committee.
"Minimizing the environmental footprint has been a growing focus for all Super Bowl host cities," said Patty Riddlebarger, director of Corporate Social Responsibility for Entergy Corporation, who partnered with the Center for Climate Energy Solutions to create the game. "The Geaux Green website expands the focus to include raising awareness among fans about the positive impact they can have on the environment through energy conservation. [It] is a virtual playbook of information, resources and games highlighting simple steps football fans can take to save energy and reduce emissions."